# PHAiTO

> AI photo culling + editing for professional photographers, built by Image Salon in Montreal

PHAiTO combines artificial intelligence with the expertise of professional retouchers to deliver clean, consistent photo editing at scale. Trained on over 1 million professionally edited images, PHAiTO learns each photographer's unique style and applies it automatically — reducing editing time by up to 90%.

Built for high-volume photographers shooting weddings, portraits, real estate, and branding sessions. Integrates directly with Adobe Lightroom Classic via .xmp preset export. Offers AI-powered culling to select the best shots, personalized editing that matches your style, and a library of pre-built Looks for instant results.

## How It Works

1. Upload your Lightroom catalog (or individual images)
2. PHAiTO's AI analyzes your editing style from past edits
3. Apply culling to select the best shots based on technical quality and composition
4. Receive fully edited images matched to your personal style
5. Export as .xmp presets or directly back into Lightroom Classic

## Pricing

Simple, transparent pricing with no hidden fees or contracts. Choose between subscription plans with monthly editing credits or pay-as-you-go per image with volume discounts. Free trial includes 1,000 edits, no credit card required.

See [Pricing](https://phaito.com/pricing) for current plans and rates.

## Looks

Pre-built editing presets (called "Looks") for instant, one-click style application. Available for common photography genres — wedding, portrait, real estate, and branding. Each Look is calibrated by professional retouchers and can be customized. Generate custom Looks by describing your desired editing style in natural language using the AI preset generator.

Browse all Looks at [Looks Gallery](https://phaito.com/looks).

## Key Differentiators

- 1M+ image training set from professional retouchers at Image Salon
- Built by Image Salon — over a decade of expert photo retouching experience, 60M+ images edited
- Lightroom Classic integration via standard .xmp preset export
- AI culling selects keepers based on technical quality and composition
- Per-photographer style learning — edits improve over time as you use the tool
- Custom AI preset generation from natural language descriptions
- Montreal-based team with deep roots in professional photography

## Docs

- [How it Works](https://phaito.com/how-it-works)
- [Pricing](https://phaito.com/pricing)
- [Free Trial](https://phaito.com/free-trial)
- [FAQ](https://phaito.com/faq)
- [Looks Gallery](https://phaito.com/looks)

## Categories

- [Wedding Photography](https://phaito.com/wedding)
- [Portrait Photography](https://phaito.com/portraits)
- [Real Estate Photography](https://phaito.com/real-estate)
- [Branding Photography](https://phaito.com/branding)

## About

- [About PHAiTO](https://phaito.com/about)
- [Contact](https://phaito.com/contact)

## Blog

- [Photographer's SEO Guide for Driven Visibility](https://phaito.com/blog/photographers-guide-seo-driven-visibility)
- [Meet PHAiTO: AI-Powered Photo Editing](https://phaito.com/blog/meet-phaito-ai-powered-photo-editing)
- [Comparing AI Tools: PHAiTO, Imagen AI, Aftershoot, Luminar Neo, Evoto](https://phaito.com/blog/comparing-ai-tools-phaito-imagen-aftershoot-luminar-evoto)
- [Best AI Photo Editor for Wedding Photographers (Comparison)](https://phaito.com/blog/best-ai-photo-editor-for-wedding-photographers)
- [Best AI Photo Editor for Portrait Photographers (Comparison)](https://phaito.com/blog/best-ai-photo-editor-for-portrait-photographers)
- [Best AI Photo Editor for Real Estate Photographers (Comparison)](https://phaito.com/blog/best-ai-photo-editor-for-real-estate-photographers)
- [Best AI Photo Editor for Branding & Lifestyle Photographers (Comparison)](https://phaito.com/blog/best-ai-photo-editor-for-branding-photographers)
- [How to Take Amazing Real-Estate Photos](https://phaito.com/blog/how-to-take-amazing-real-estate-photos)
- [Is AI Photo Editing Right for You?](https://phaito.com/blog/is-ai-photo-editing-right-for-you)