--- title: "AI Photo Editing & Culling for Photographers — PHAiTO" description: "AI photo editing and culling for professional photographers. Try 1000 images free. Trained by expert editors. No credit card required. Start now." url: "https://phaito.com" language: "en" alternates: en: "https://phaito.com" fr-ca: "https://phaito.com/fr" x-default: "https://phaito.com" --- Ai Photo Culling + Editing # PHAiTO combines the latest advancements in artificial intelligence with the expertise of human retouchers ## Less culling time. More accuracy. PHAiTO analyzes composition, sequencing, framing, variety, and emotional weight so your shortlist feels curated, not automated. **Move from thousands of "almost" frames to a clean, intentional set of selects that actually tells the story.** ## Expert editing accuracy Working closely with our team of experienced photo editors, we trained PHAiTO on 1,000,000+ images across hundreds of cameras. Mixed lighting conditions, locations, and skin tones. **The result is Ai photo editing that holds up in a multitude of environments. Calculated adjustments, consistent color, and reliable results you can build on.** ## Your look & personal style Build your personalized profile with custom settings - → A style-matched starting point, not a one-click filter - → True to your look, with room to explore - → Works across mixed lighting and real sessions ## No matter who or what you shoot, **PHAiTO has your back** PHAiTO's engine was trained by a team of human retouchers, using 1M+ images across various photography categories, styles, and lighting conditions. ![Bride in traditional Indian wedding attire](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Wedding-01.webp) ![Couple walking down the aisle at wedding ceremony](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Wedding-02.webp) ![Close-up detail of groom at wedding](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Wedding-03.webp) [Weddings & Events →](https://phaito.com/wedding) ![Branding session lifestyle portrait on steps](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Branding-01.webp) ![Woman in red dress leaning on lamp post](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Branding-02.webp) ![Woman in black dress urban branding shoot](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Branding-03.webp) [Branding & Lifestyle →](https://phaito.com/branding) ![Family portrait at golden hour on beach](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Portrait-01.webp) ![Maternity couple portrait on beach with toddler](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-Portrait-02.webp) [Portraits →](https://phaito.com/portraits) ![Architectural wood staircase detail](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-RealEstate-02.webp) ![Interior design detail shot](https://phaito.com/marketing/images/Home%20Scroll/PHAiTO-RealEstate-03.webp) [Real Estate & Architecture →](https://phaito.com/real-estate) ## pricing Simple, transparent Ai photo editing pricing. Pay per image or choose a subscription plan. Try 1,000 images free — no credit card required. **Editing** Flexible Pay as You Go Best for occasional use $0.07 per image - ✓ No subscription required - ✓ Pay only for what you use - ✓ Add-on editing tools available - ✓ No contracts, no minimums Recommended Subscription Best for working photographers $39 per month - ✓ Ai Masks - ✓ Cropping - ✓ Straightening - ✓ Skin softening - ✓ Flexible tiers for different studio sizes - ✓ Add top-up credits for volume spikes [View plans](https://phaito.com/pricing) Fully Custom Enterprise Best for high-volume teams Custom pricing - ✓ 100K+ images/year - ✓ Unlimited profiles - ✓ Workflow customization - ✓ Strategic onboarding and support [Send an inquiry](https://phaito.com/contact) **Culling** Ai Culling Free until September 2026 Culling Included free for all users $0 ~~$29/ mo~~ free through September 2026 - ✓ Unlimited images - ✓ Prompt culling included - ✓ 1,000 images included in free trial — no credit card required [See full pricing details →](https://phaito.com/pricing) Latest Release ## MyPHAiTO PHAiTO can now learn from your previously edited images. Upload a minimum of 2,000 images and access your new Profile within 48-hours. PHAiTO Looks ### Looks? We've got good ones ;) PHAiTO comes preloaded with 12 different looks, ranging from Classic & Film styles to Bold, Modern, and Editorial palettes. ![PHAiTO Looks sample — preloaded editing style](https://phaito.com/marketing/images/home-looks-01.webp) ![Photographer creating a personalized PHAiTO profile](https://phaito.com/marketing/images/home-looks-02.webp) Create Your Profile ### And we like yours too ❤️ Upload your preset (instant) or train your profile (48hrs) and PHAiTO adapts to your style on every image. Testimonials ### Don't just take our word for it… Thousands of photographers trust PHAiTO to handle their editing and culling. From wedding and portrait photographers to real estate teams, hear how PHAiTO has changed their workflow. "Presenting my sessions to my clients is done in record time!" Clém Piller Wedding & Portrait Photographer ![Clém Piller](https://phaito.com/marketing/images/Photographers/Clem%20Pellier.webp)Clém Piller Wedding & Portrait Photographer ![Frank Salas](https://phaito.com/marketing/images/Photographers/Frank%20Salas.webp)Frank Salas Wedding Photographer "It's amazing how it colour corrects along with exposure adjustments. Definitely loving the AI technology." Frank Salas Wedding Photographer "OK, my mind is blown. It's darn near flawless!" Chris Nachtwey Wedding Photographer ![Chris Nachtwey](https://phaito.com/marketing/images/Photographers/Chris%20Nachtwey.webp)Chris Nachtwey Wedding Photographer "I have been absolutely LOVING this service. It has saved me SO much time (& sanity)." Heidi Marshall Portrait & Lifestyle Photographer "OMG. With a few of my own tweaks applied globally, I was able to get the job exactly how I like it. This is INSANE!!!!! PHAiTO is the single greatest software that I have ever come across!" Michael Jurick Wedding & Family Photographer ![Sophie Serrano](https://phaito.com/marketing/images/Photographers/Sophie%20Serrano.webp)Sophie Serrano Family & Lifestyle Photographer "PHAiTO has been truly transformational to my workflow. It has helped me improve my speed, consistency, and improve my overall client experience. I run images through PHAiTO, read to and put my kids to bed. By the time I come back to my office, the images are ready." Collin Oluka Wedding Photographer ## Proudly built by [Image Salon](https://imagesalon.com) A team of artists, expert retouchers, and post-production specialists With offices in Montreal, Canada ❤️✌️🇨🇦 ## Frequently Asked Questions **What is PHAiTO?** PHAiTO is an AI culling and editing tool built for creative photographers. It helps you move from a full shoot to a clean shortlist, then delivers consistent colour correction you can use as a starting point, without locking you into one look. **How does the culling and editing workflow work?** Upload your images, choose what you need (cull or edit), and set your preferences. PHAiTO returns a culled result to your preferred method (with stars/flags/labels) plus optional highlights. Once you've reviewed it, you can select your editing preferences, using either your preferred PHAiTO look or your own personalized profile. You review, tweak if you want, and export like you normally would. **Can you match my style?** PHAiTO has been trained to deliver clean, neutral results. For PHAiTO to match your style, it takes about 60 seconds to set up. Upload a preset, answer a short visual survey, and PHAiTO builds a tailored look that stays close to your style while adapting to real-world lighting. It's designed to feel like you—just lighter and more consistent. **What is Prompt Culling?** Prompt Culling with PHAiTO Select lets you give "creative direction" to your selects. Tell PHAiTO what you're looking for—more emotion, tighter story, safer picks—and it shapes the shortlist around your intent, not just technical checks. **Can I do a trial?** Yes! When you start your free trial, you can submit up to 1000 images for editing over a period of 30 days. There is no credit card required for the trial, or any other limitation. Once your trial is completed, you will receive an email from us asking you to add payment details. **How much does it cost?** You can choose true pay-as-you-go or a subscription. For pay-as-you-go, editing is $0.07 per image, and you can add straightening and/or cropping, AI masks for an additional $0.01 per image. Culling is only available with a subscription. Check out our pricing breakdown in USD or CAD. All pricing is in USD or CAD. There are no contracts or other hidden fees. Subscriptions include options and a better rate, plus rollover for up to 3 months. You can also top up with credits during high season if you need extra volume. [ Browse the Knowledge Base ](https://phaito.com/faq) **Accurate** selects. **Perfect** colour. Total **creative** control. ## Join the thousands of photographers already using PHAiTO ## Structured data ```json { "@context": "https://schema.org", "@type": "Organization", "@id": "https://phaito.com/#organization", "name": "PHAiTO", "alternateName": "PHAiTO by Image Salon", "url": "https://phaito.com", "description": "PHAiTO is Ai photo culling and editing software for professional photographers, built by Image Salon in Montreal.", "logo": "https://phaito.com/marketing/logos/PHAiTO-Favicon-EBFD90.png", "sameAs": [ "https://www.linkedin.com/showcase/phaito/", "https://www.instagram.com/byphaito", "https://www.facebook.com/byphaito" ], "parentOrganization": { "@type": "Organization", "@id": "https://imagesalon.com/#organization", "name": "Image Salon", "url": "https://imagesalon.com", "sameAs": [ "https://www.linkedin.com/company/image-salon" ] }, "contactPoint": { "@type": "ContactPoint", "contactType": "customer support", "email": "hello@phaito.com", "telephone": "+1-438-386-0838" }, "address": { "@type": "PostalAddress", "streetAddress": "4710 Rue Saint-Ambroise, #400", "addressLocality": "Montreal", "addressRegion": "QC", "postalCode": "H4C 2C7", "addressCountry": "CA" } } ``` ```json { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://phaito.com/#website", "name": "PHAiTO", "url": "https://phaito.com", "inLanguage": [ "en", "fr-CA" ], "publisher": { "@id": "https://phaito.com/#organization" } } ``` ```json { "@context": "https://schema.org", "@type": "FAQPage", "inLanguage": "en", "mainEntity": [ { "@type": "Question", "name": "What is PHAiTO?", "acceptedAnswer": { "@type": "Answer", "text": "PHAiTO is an AI culling and editing tool built for creative photographers. It helps you move from a full shoot to a clean shortlist, then delivers consistent colour correction you can use as a starting point, without locking you into one look." } }, { "@type": "Question", "name": "How does the culling and editing workflow work?", "acceptedAnswer": { "@type": "Answer", "text": "Upload your images, choose what you need (cull or edit), and set your preferences. PHAiTO returns a culled result to your preferred method (with stars/flags/labels) plus optional highlights. Once you've reviewed it, you can select your editing preferences, using either your preferred PHAiTO look or your own personalized profile. You review, tweak if you want, and export like you normally would." } }, { "@type": "Question", "name": "Can you match my style?", "acceptedAnswer": { "@type": "Answer", "text": "PHAiTO has been trained to deliver clean, neutral results. For PHAiTO to match your style, it takes about 60 seconds to set up. Upload a preset, answer a short visual survey, and PHAiTO builds a tailored look that stays close to your style while adapting to real-world lighting. It's designed to feel like you—just lighter and more consistent." } }, { "@type": "Question", "name": "What is Prompt Culling?", "acceptedAnswer": { "@type": "Answer", "text": "Prompt Culling with PHAiTO Select lets you give \"creative direction\" to your selects. Tell PHAiTO what you're looking for—more emotion, tighter story, safer picks—and it shapes the shortlist around your intent, not just technical checks." } }, { "@type": "Question", "name": "Can I do a trial?", "acceptedAnswer": { "@type": "Answer", "text": "Yes! When you start your free trial, you can submit up to 1000 images for editing over a period of 30 days. There is no credit card required for the trial, or any other limitation. Once your trial is completed, you will receive an email from us asking you to add payment details." } }, { "@type": "Question", "name": "How much does it cost?", "acceptedAnswer": { "@type": "Answer", "text": "You can choose true pay-as-you-go or a subscription.\n\nFor pay-as-you-go, editing is $0.07 per image, and you can add straightening and/or cropping, AI masks for an additional $0.01 per image.\n\nCulling is only available with a subscription. Check out our pricing breakdown in USD or CAD. All pricing is in USD or CAD.\n\nThere are no contracts or other hidden fees.\n\nSubscriptions include options and a better rate, plus rollover for up to 3 months. You can also top up with credits during high season if you need extra volume." } } ] } ```